In this episode we discuss how to handle "Ladder Leapers" when selling into big companies. We share our experiences losing bids and how the many times we won their business later and we help sales people understand why selling to executives is what differentiates big time salespeople from the also-rans.
How "Ladder Leapers" Hurt Business - How to Lose Business - Never Fear Executives, Sell to Them
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Three Things I Learned In SaaS, Sports, Tech & Live Events Podcast
The Three Things I've Learned in sports, tech and live events is the podcast for entrepreneurs in software as a service, technology, sports business and sponsorships professionals.
My name is Tony Knopp and I've been working in Saas, tech, sports and live events for just over 20 years now where I've been surrounded by super impressive people who have taught us quite a bit and invested in us as we make mistakes and iterate in tech, sports and live events.
Each week, we share what we learned either this week or from our twenty years at the Dodgers, LA Kings, AEG, StubHub's very early days and here at TicketManager where we've exited multiple businesses.
We hope you enjoy our insights and those of our guests!
The Three Things I've Learned in sports, tech and live events is the podcast for entrepreneurs in software as a service, technology, sports business and sponsorships professionals.
My name is Tony Knopp and I've been working in Saas, tech, sports and live events for just over 20 years now where I've been surrounded by super impressive people who have taught us quite a bit and invested in us as we make mistakes and iterate in tech, sports and live events.
Each week, we share what we learned either this week or from our twenty years at the Dodgers, LA Kings, AEG, StubHub's very early days and here at TicketManager where we've exited multiple businesses.
We hope you enjoy our insights and those of our guests!Listen on
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Tony Knopp
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How "Ladder Leapers" Hurt Business - How to Lose Business - Never Fear Executives, Sell to Them